Mock-up sales pitch for my current employer, Cutco

Cutco offers the highest quality cutlery available on the market. All their knives are handcrafted right here in the U.S. to ensure the highest quality possible. We also offer a variety of other products to supplement our award-winning such as cookware and even flatware.

Cutco as a company has been around since 1949, and they have always strived to produce only the highest quality products. They are dedicated to customer service and enriching their experience. But Cutco’s cutlery isn’t just knives, they’re tools for the kitchen. Each piece is specially designed for their intended tasks and work wonders when used properly. Most people use a few select knives for every job regardless of whether they’re intended for the task at hand or not. This makes your job in the kitchen much more difficult than it needs to be. Even the smallest Cutco sets come with a variety of great pieces for a diverse set of jobs.

Take our Essentials +5 set for example. The essentials +5 is a great starter set that will take care of a variety of needs. This set comes with five of our most popular pieces plus five table knives. This includes the pairing knife, petite chef, turning fork, petite carver, spatula spreader, and, of course, five table knives.

The pairing knife is also known as the “air knife” because it’s small and lightweight with a short blade making it easier to maneuver in the air. You’ll use this piece for veggies and small fruits that you can safely cut and peel while holding them in your hand.

The petite chef has a long, wide blade for slicing and dicing larger fruits and veggies and meats. The handle has high knuckle clearance to ensure safety and comfort while you’re cooking.

The turning fork and petite carver work as a pair to help you deliver clean cuts to your favorite meats. The fork is designed to hold meats in place while the knife passes seamlessly between the prongs to help you achieve the cleanest cut every time.

The spatula spreader is a customer favorite for its unique design and versatility in the kitchen. It has a wide flat blade designed for cutting and spreading. You can use the sharp end to cut your bagel and the flat side to spread jelly, jam, peanut butter and whatever else you want all with one tool.

And last but certainly not least, are the five table knives included with this set. You’ll use these every day for every meal. They’re the perfect length for anyone in your household because they’re designed with family in mind. With our patented “double d recessed edge,” they cut just as well as any of our other knives, have wide, flat edges for spreading, and rounded tips to ensure safety.

As you can see, every piece in the set has a distinct role to fill every need in the kitchen. Another attribute that makes Cutco knives a cut above the competition is our patented recessed edge that lets them glide through anything you’ll encounter in the kitchen with ease. The edge is designed to make it easier to cut whether you’re cutting straight down, slicing, mincing, chopping, or sawing, and they rarely ever wear down. Our knives are dishwasher safe and forever guaranteed so if you ever need any repairs or replacements, Cutco will fix or replace anything free of charge.

Other knives don’t even compare. Apart from Cutco, the highest quality knives on the market are all manufactured overseas, they have straight edges that need to sharpened constantly, they aren’t typically dishwasher safe, they aren’t forever guaranteed, and their comparable sets can cost upwards of a thousand dollars more than ours.

Aall our sets are easy to store because each one comes in a beautiful wooden block that sits picturesquely on your counter top. But, if that style clashes with your kitchen layout or if you’re like my mother and you want to save kitchen space, alternatively we offer trays that are easy to hang on a wall or store away in a drawer.

Let me tell you, when I started selling Cutco, I discovered that some of my family members have had their products for longer than I’ve been alive, and they swear by its quality. They can’t even stand to use any other knives anymore. In all the time they’ve had their pieces, none of them have ever needed their pieces sharpened or replaced, and they still work just as well as the day they first arrived.

I’ve personally had Cutco for months now and I can attest to the fact that their products work wonders. Using their products makes work around the kitchen easier and more efficient. Once you’ve used Cutco knives, you’ll never go back to the competition.